Shoe merchandising is nothing new. Everyone knows the famous companies like Nike and Adidas using renowned sports figures to enhance the sales of their footwear.
While the large brands like Nike handle the advertising activities on sources like hoardings, TV and the likes, the footwear outlet proprietor, also makes use of the “hype” to improve his profits. In order to attain this, the store owner has two powerful tools to implement; the first is the proper shoe display for the job, the other is the shoe merchandising itself.
So as to effectively market the merchandise in question, you can find two types of shoe display fixtures that are appropriate for the job: The slat wall shoe rack where the shoe under consideration is exhibited, surrounded by advertising content, such as posters of the sports star in question. The walled display ascertains the attention of the clients, where the advertising content creates acquaintance with the hype. The second kind of display is the shoe bridge, where the merchandise is exhibited, in conjunction with promotional stuff, typically cardboard figures of the sports figure in question.
The previously mentioned method is an effective and economical way for the shoe store owner to ride along on the worldwide promotional ads of the provider undertaking the shoe merchandising with the help of private channels.
To help encourage the item, the footwear merchandiser generally give off additional marketing offering to the store owners, to give away to their customers. Those store proprietors consequently can either use it on their retail shoe fixtures, or through prize draws, giveaways or other actions begin their very own regional promotions for the merchandise. An excellent instance of this was the signature footwear advertising from Nike. In this advertisement Jordan Lee signed a predetermined volume of shoes created to hand out in the course of contests at the local footwear stores. The outlet owners consequently made use of this campaign in their individual advertising folders in combination with a special bridge shoe displaying the outlet advertising this competition.
The results of this outstanding method for shoe merchandising are more shoppers at the shop, which ends up in an increase in gross sales of the merchandise, but in addition boosts gross sales from impulse buyers, observing other important shoe displays at the stores. For the footwear merchandiser it denotes more brand name awareness and recognition as well, so a good advertising is a win/win scenario for all parties involved.
With the previously mentioned things in mind, it is harmless to express that best use of all private channels is essential to right footwear merchandising, so as to improve recognition and maximize the potential of the advertisements. The mix of the use of famous sports stars, in nationwide ads presented by the shoe merchandiser, and more promotion by the shop keepers with the help of regional ads and making correct employment of shoe display fixtures is a definite requirement for any productive marketing for the items in question.
For outlet proprietors the above equates to an economical way to encourage their merchandise, by using the full scale promotions of the shoe merchandiser in question, and amplify this locally. By doing this they can increase a lot more interest of the general public than they would have been capable of by themselves, at practically no additional costs for the advertising.